FAQ Page
Frequently Asked Questions About Online/Digital Marketing
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What is SEO?
SEO is the shortened form for Search Engine Optimization. SEO consists of On-Page SEO, and Off-Page SEO. With On-Page SEO, the elements on your website are edited/tweaked so as to ensure there is a level of congruency. For example, a doctor’s website will have the right words and elements on the website the alert the search engines that this website is a doctor’s website, and not that of an architect.
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What is SEM?
SEM or Search Engine Marketing is the paid placement of ads for your website in the popular search engines such as Google, Yahoo, Bing, AOL, Ask.com, etc.
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What is SMM?
Social Media Marketing is quite new on the scene as a result of the rising popularity of the social media networks such as Facebook, Myspace, Twitter and Youtube. Marketing on social media networks is not quite the same as the previous 2 methods mentioned. Successful marketing in the Social Media Field is
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What is required to use any of the Online/ Digital Marketing Packages?
A: The only requirement is that you have a website or some form of virtual media, such as an article, music/entertainment video, blogs, or even Facebook Fan Pages.
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How long do I have to wait to see the results of a typical SEO Campaign for my website?
We usually recommend that customers wait an average of 2 to 4 weeks before they see anysubstantial results in the ranking of their website in the popular search engines for their desired keywords. There are many factors affecting the speed at which your website climbs through the search engines, the primary factor being the level of competition, followed by the age of the website. If your website is quite new, and you want to compete for a highly competitive term (competition over 1 Million results per search), then it will take on average 3 (three) months for your website to start picking momentum. On the flip-side though, there are websites that have ranked on the first page of Google in as little as 48 hours.
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Online Marketing: How does it all work?
Online/ Digital marketing works by promoting your website throughout the internet. No longer do you need to depend solely on printed media for the advertising of your website or business. With SEO (Search Engine Optimization), your website is optimized so as to ensure it comes up in the popular search engines for the keywords relevant to your business service or product.
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What are the advantages of using SEO (Search Engine Optimization) as compared to SEM (Search Engine Marketing)?
Both Search Engine Optimization and Search Engine Marketing have the advantages and disadvantages. While SEO is slower, the results last longer. Also, with SEO, the consistent promotion of the website on the internet builds momentum, and after about 3 months, your website starts climbing through the search engines to page one almost on auto-pilot.
SEM ( Search Engine Marketing) on the other hand, gives your website maximum exposure and traffic in a relevantly limited amount of time. If your website or service is in a popular niche/industry, as soon as your payment is approved, the advertisement for your website will start receiving impressions.
An effective SEM campaign requires a decent advertising budget, and money management. This is one of the services provided by SevenSigmaSeo.com.
The campaign manager will personally manage your advertising budget, so as to maximize exposure, and minimize cost.
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How does Seven Sigma SEO Online Marketing Packages compare to the other SEO and Internet marketing companies out there?
Seven Sigma SEO Online Marketing Services and Packages are tailored to the customers/ clients specific needs. If your website requires Search Engine Optimization, Social Media Marketing, Search Engine Marketing in the ratio 3:2:1, the consultant will tailor a package so as to maximize the exposure of your website by focusing on SEO (Search Engine Optimization) more than SEM (Search Engine Marketing).
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I have a problem – now what?
Feel free to contact the company’s support. Click here.
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